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Why should you enter the World Whiskies Awards?

13.06.24
With entries open for the World Whiskies Awards 2025, there’s no better time than now to enter early and have peace of mind knowing when the deadline to enter approaches, your products will be ready for judging.

With the entry deadline on 1 September 2024, you may still be weighing up the benefits of what entering the World Whiskies Awards could mean for you. Allow us to put any uncertainties to rest…

Every year, the World Whiskies Awards selects an expert judging panel to assess all products submitted in each whisky category. The judging process will help you understand what taste and design qualities make your whisky so great as well as elevating your product’s standing.

A win at the awards could be game-changing for your brand. With an array of drinks brands on shelves, an awards logo on your product could be the deciding factor on a consumer purchase and help distinguish you from the rest. Winning an award also comes with additional benefits such as logos, certificates and tailor-made promotional material. Not only can these showcase your win but can also greatly boost your brand image.

All winners will receive a dedicated profile with a direct link to their website via worlddrinksawards.com—a website visited by thousands of industry professionals and whisky enthusiasts every month. You will also be featured as part of our winner coverage for the awards across our social media channels, making sure your success is visible in the global whisky industry.

Whilst deciding winners is the key focus of the World Whiskies Awards, recognising the exceptional efforts from your team and the locations where those efforts took place is no less important. Recognition at the Icons of Whisky boosts morale, enhances brand image and can attract community engagement. Consumers resonate with value, unique brand ideas and authenticity—it creates a story.

There are multiple awards to enter in the taste and design categories as well as the people and places categories for the Icons of Whisky.

If you’re still unsure, make sure you head to the World Whiskies Awards homepage and select your chosen product for information on how to enter.
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